At 0x001C574F is the "New Name" text for your rival and suggested rival names in addition to the names which are selected for the player when they hit "Start" on the name entry screen with a blank name.
This is the complete dump of what's at that offset:
NEW NAME GREEN RED LEAF FIRE GARY KAZ TORU ASH KENE GEKI JAK JANNE JONN KAMON KARL TAYLOR OSCAR HIRO MAX JON RALPH KAY TOSH ROAK OMI JODI AMANDA HILLARY MAKEY MICHI PAULA JUNE CASSIE REY SEDA KIKO MINA NORIE SAI MOMO SUZI
The possible randomizer names for the protagonist are as follows
Boy Girl
RED RED
FIRE FIRE
ASH OMI
KENE JODI
GEKI AMANDA
JAK HILLARY
JANNE MAKEY
JONN MICHI
KAMON PAULA
KARL JUNE
TAYLOR CASSIE
OSCAR REY
HIRO SEDA
MAX KIKO
JON MINA
RALPH NORIE
KAY SAI
TOSH MOMO
ROAK SUZI
LEAF appears to be unused in Fire Red, but is one of the protagonist suggestions in Leaf Green which uses the same name list in the same order, but at a different offset. GREEN, GARY, KAZ, and TORU are the options given to the player for naming their rival. Pressing "Start" when entering a blank "New Name" for the rival appears to always result in the rival's name being selected as GREEN.
